# Drove client web success by combining custom website development and design with SEO, content strategy and copywriting. 2003 – 2014 **Situation.** Clients didn't really want a website; they wanted the thing a website is supposed to do for them — to be found, to bring in customers, to actually work as a channel. A beautiful site nobody can find is a failure that looks like a success. **Task.** Combining the build and the growth side into one offering was the task, rather than handing over a site and wishing them luck. **Action.** The two halves were put together — custom website development and design on one side, SEO, content strategy and copywriting on the other — so a client got something that was both well‑built and actually discoverable. Those usually get treated as separate jobs, which is how you end up with a gorgeous site that ranks nowhere, or a well‑optimised site that's unpleasant to use. Doing both meant the site was designed from the start to be found, not optimised as an afterthought. **Result.** Clients ended up with stronger visibility and more engagement — their sites working as genuine growth channels rather than online brochures. Building the thing and making it findable in one go is what turned a website from a cost into something that actually earned its keep. --- - Role: Full Stack Web Developer - Categories: [Frontend Engineering](https://software.engineer.company/categories/frontend/), [Web Development](https://software.engineer.company/categories/web-development/), [UX / UI Design](https://software.engineer.company/categories/ux-ui/), [Product & Requirements](https://software.engineer.company/categories/product/), [Brand & Marketing](https://software.engineer.company/categories/brand-marketing/) - Services: [Website Development & CMS](https://software.engineer.company/services/web-development/), [UI/UX Design & Design Systems](https://software.engineer.company/services/ui-ux-design/), [Brand, Marketing & SEO](https://software.engineer.company/services/brand-marketing/)